How Much Is Car Hire Per Day

The price of car hire per day fluctuates and is influenced by many different factors. As a result, there is no universal set price for daily car rental. It really is surprising just how much car hire prices do vary between rental companies and destinations throughout the world.

For example, the cost of car hire in the UK per day, will be different to the daily rate in Spain, Portugal and other countries in Europe.

How Much Is Car Hire Per DayHowever, there are certain things you need to consider when searching for your car hire, to ensure you find the best deals. Obviously, the main goal is to find the best deals on car hire for the cheapest price possible. In this guide, we take a look at the things you need to consider, that will affect the cost of your rental.



As previously mentioned, many factors contribute to determining the cost of your car hire, at any one time. However, one of the main factors that determines how much you pay for your car hire per day, is simply supply and demand.

So, what are the factors you should consider and how do these factors affect the price?


Factors That Determine How Much Car Hire Is Per Day:


Supply and Demand:

As you can imagine, the availability of vehicles in any one destination is very limited. Each car rental company only has a certain number of cars in their fleet. If the demand for those cars is high at any one period of time, then obviously, the price will increase. As a result, the daily rate for your car hire will then be much higher. However, on the flip side, if the demand for the vehicles is not so high, then as a result, the cost will be lower!


Peak Periods:

It goes without saying, booking car hire during peak periods, will result in you paying a higher price. Throughout the year, there are certain times that will always command higher prices. These peak periods include:

  • School holidays
  • Major events
  • Festivals
  • Seasons

School holidays will always increase the prices on travel and car hire is no exception. Unfortunately, the school holidays are a period of time when families are forced into taking their holidays. As a result, the travel industry takes full advantage of this!

Major events and festivals around the world, always trigger demand for travel and travel extras. As a result, many people need to hire cars to reach these locations. Once again, this is when supply and demand kicks in and prices for car hire increase.

Seasons such as ski seasons, can increase the daily price for car hire.  Car hire is a very popular choice with people landing in airports close to ski resorts. Car hire is the perfect form of transport and transfer from the airport to ski resorts, especially when you are travelling with skis or snowboard.

Avoiding these peak periods will undoubtedly save you money but this may not always be possible. If you cannot avoid travelling during these peak periods, then using a car hire comparison tool, would be a good idea.



There is no doubt that some locations and destinations in the world command higher prices. This is especially the case for major cities, holiday destinations and airports. Obviously, if you are travelling to one of the more expensive destinations, you should shop around to ensure you find the best deal.



Age can play a huge factor when hiring a car. Many car rental companies will charge more for drivers under the age of 25, whilst others may not rent cars to anyone under 25. If you are under 25 and wish to rent a car, it is advisable to shop around and check the policies of each car rental company, before your book.


Size of Vehicle:

The size of your vehicle will also be another contributing factor, that will affect the price. Obviously, a small economy vehicle will be much less per day, than if you where to hire a larger luxury model. If you want to keep the cost down, choose a smaller vehicle if possible.



Additional extras on your booking will increase the price you pay per day. There is a long list of additional extras but here are some of the more popular extras, that will increase the cost.

  • Additional Driver
  • Driver Under 25
  • Roof Rack
  • Zero Excess Insurance
  • Baby Seat
  • Snow Chains
  • Sat Nav
  • Breakdown Cover


How Much Is Car Hire Per Day On Long Term Rentals:

Generally, the longer the term of your rental, the daily rate becomes cheaper. When you enter your dates and duration, the price per day is usually displayed. If you then increase your duration, you will normally find that the price of the daily rate comes down. This can sometimes work out in your favour, if you are debating how long to rent your car for. Sometimes the difference in price for a few more days is minimal and can be more cost effective to have the car for those extra days! However, this certainly is not always the case but is certainly worth looking at.


Book In Advance:

Booking in advance will generally save you money. Simply turning up at an airport or car rental office on the day you arrive will only result in you paying more. This is simply because you are seen as someone with little choice on the day, whereas when you book in advance, you have much more options.

 Tip:  Most car rental companies now offer cancellation free policies. This means that you can pre-book your rental well in advance to ensure you receive the best deal. However, if at a later stage the price drops or you find a better deal elsewhere, you can simply cancel your booking free of charge!

Finding The Best prices:

As we have previously mentioned, the daily prices constantly vary. It would be very time consuming trying to visit each and every individual car rental companies websites. However, the good news is that there is a very simple solution to finding the best deals for your specific dates and destination. Using one of the many car hire comparison tools will help make finding the best deals much easier. If you would like to read more about car hire comparison tools, please visit the following page: Compare car hire price



As you can see from this short guide, the daily price of car rental fluctuates. There is no set universal rate and there are many different factors that determine the price you pay. Avoiding peak periods will allow you to find better deals and pay less per day on your rental. The best way to ensure you find the best deals on your rental is to use a comparison search tool.

We hope that this short guide helps answer the commonly asked question “How much is car hire per day?”